When you design or create an informative graphic, do you help the viewer quickly understand it? Do you purposefully direct the viewers’ eyes to the elements that are most meaningful?
If you don’t, you may unintentionally confuse your audience. A person may dwell on the wrong information for an extended time or become overwhelmed with too much information, not knowing where to look.
Directing the eyes to the important message is one of the essential techniques of learning design. It helps to ensure that people understand the intended message and it adds efficiency to the visual communication. In multimedia learning, this is the signaling or cueing principle.
How do viewers decipher a graphic?
Unlike other forms of communication, such as reading, listening to music, or watching a movie, the time spent looking at a graphic is often remarkably brief.