Persuading Clients To Accept Your Course Design
I received an email from an experienced instructional designer who had a problem that is all too common in our field. She was having trouble persuading clients to accept her course design. She wondered if there were any key messages for persuading a client that a design is based on sound learning principles for that audience and it meets the organization’s goals. The problem was that the client wanted to “include everything and the kitchen sink” in the course.
Since responding to her email, I’ve thought about the many different approaches I use to influence or persuade clients.
