How did the term learning experience design (LXD) originate and what does it mean? In a search through academic databases, I found a mention of the phrase in an Educational Technology article from 2002 (McLellan, 2002). The author, Hillary McLelllan, explains how to apply the art of designing experiences to education and training. She discusses the importance of intentionally shaping the experience so that the learner leaves with something to remember.
Nearly two decades later, we are still exploring how to best shape experiences that help people learn. In the midst of this era of discovery, some principles have solidified and are now considered best practices. Perhaps learning experience design is the embodiment of what is best and most effective from the merging of instructional design and the many disciplines in its Venn diagram.