If your company, business, association and firm are one of the hundreds of thousands places out there that provide customer training, this post is for you. Whether you offer it for free as a benefit for them purchasing your product/service/membership, and so forth, or you charge them, attracting, attaining and growing the base is crucial.
Not only that, but it will resolve and solve for that matter a lot of challenges, issues and even worries on the part of each and every one of them – i.e. your customer base.
Some folks like to refer to customer training as customer education. I personally, am not a fan of the “customer education”. Customer training is a more apropos term because you are doing exactly that – training them on how to use your product, your service, even utilize your membership benefits, which for many professional and trade associations involves training.