The other day, I was thinking about Apple. I remember the days of the Macs in the 90’s. While they were a software company – operating system wise, they also sold hardware. Then, they sold mp3 devices. Next, came iTunes, which went from just music to e-books, movies and eventually podcasts. Wait, oh, yeah, iCloud. Now, they have dumped iTunes and split into three different streams of content for purchase, yet still sell hardware and oh yeah, an operating system. Oh, and tablet covers, and accessories.
The point is they do more than just one thing. So, where do you place them? Hardware? Software? Consumer Goods?
Let’s look at Amazon. They started out with books. Now, they have their own planes. They also have brick and mortar bookstores.